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a good collection of signage here.  well worth a click for bigness.  their moto is 'say what you want to say and keep saying it until they understand'.

or perhaps they are making sure they have a sign for every height of customer.  although that doesn't work right as the "xmas day" (inverted commas) signs are side by side, perhaps for couples walking through

and i very much like that "shop lifters will be detained"

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