letter conservation
see how this stationery shop has saved money by reusing the letter t in stationary. they could have reused the letter 'a' too (if they'd spelt it wrong like i have]. but they didn't. lukcily.
the end result is partially unintelligable. which i like.
that is quite ingenius... ha.. and funny.
Most stationery shops are also stationary shops, except the ones on trains when they've left the station (so does not apply to Virgin trains).